Δευτέρα 27 Αυγούστου 2007

Ορολογία Μάρκετινγκ στα αγγλικά. (W)

W

Want
The form taken by a human need as shaped by culture and individual personality.

Wheel of retailing concept A concept of retailing that states that new types of retailers usually begin as low-margin, low-price, low-status operations but later evolve into higher-priced, higher-service operations, eventually becoming like the conventional retailers they replaced.

Wholesaler A firm engaged primarily in wholesaling activity.

Wholesaling All activities involved in selling goods and services to those buying for resale or business use.

Word-of-mouth influence Personal communication about a product between target buyers and neighbors, friends, family members, and associates.

Workload approach An approach to setting sales force size in which the company groups accounts into different size classes and then determines how many salespeople are needed to call on them the desired number of times.

Ορολογία Μάρκετινγκ στα αγγλικά. (U)

U
Undifferentiated marketing
A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.

Uniform-delivered pricing A geographical pricing strategy in which the company charges the same price plus freight to all customers, regardless of their location.

Unsought product Consumer product that the consumer either does not know about or knows about but does not normally think of buying.

Users Members of the organization who will use the product or service; users often initiate the buying proposal and help define product specifications.

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