NNeed A state of felt deprivation.
Need recognition The first stage of the buyer decision process in which the consumer recognizes a problem or need.
New product A good, service, or idea that is perceived by some potential customers as new.
New-product development The development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts.
New task A business buying situation in which the buyer purchases a product or service for the first time.
Niche marketing Focusing on subsegments or niches with distinctive traits that may seek a special combination of benefits.
Nonpersonal communication channels Media that carry messages without personal contact or feedback, including major media, atmospheres, and events.
