Ορολογία Μάρκετινγκ στα αγγλικά. (L)

L

Leading indicators Time series that change in the same direction but in advance of company sales.

Learning Changes in an individual’s behavior arising from experience.

Licensing A method of entering a foreign market in which the company enters into an agreement with a licensee in the foreign market, offering the right to use a manufacturing process, trademark, patent, trade secret, or other item of value for a fee or royalty.

Lifestyle A person’s pattern of living as expressed in his or her activities, interests, and opinions.

Line extension Using a successful brand name to introduce additional items in a given product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.

Local marketing Tailoring brands and promotions to the needs and wants of local customer groups—cities, neighborhoods, and even specific stores.