Μύθος Νο 3
You have to run an ad 3-6 times before it is effective/profitable. Really? If an ad bombs month #1 why will it do better in month #4? A bad ad is a bad ad. It doesn’t improve over time. Advertising with the direct mail method isn’t like a magazine ad . People are more prone to save postcards and letters that interest them than magazine ads. Also, in general, it’s a lot easier to target prospects with mail than magazines. Another problem with magazine ads is a common production lead time of 3 months. By the time your first ad appears and bombs, its too late to do anything about the second or third ad. Don’t even put yourself in this position. I’m convinced that the same guy who coined the phrase “user friendly” created Myth #3.
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