Αρκεί μονάχα η καλή γνώση του προϊόντος?

Μύθος Νο 4

"I know this product like the back of my hand. I’ll be able to sell it." Quite often people do know their products and services, but do they know the market place? It’s nowhere near as important to know about the product or service as it is to know the market place. The market place and how it is approached and developed will more dictate your success, than product or service knowledge.