Μύθος Νο 5
Everyone loves it. I’ll have no problem selling a bunch.
What people tell you and what they actually do often does not match up. This is why using focus groups is such a hit and miss deal. People tell you what they think you want to hear. Here’s a better test – casually show/explain your product or service to people. Do they say “Wow!”? If so, you may have a winner. Next tell them you have an extra one or can arrange for them to get the service. Key Point - Do they get their check book out right then? If not, it’s not as hot of a deal as you thought.
What people tell you and what they actually do often does not match up. This is why using focus groups is such a hit and miss deal. People tell you what they think you want to hear. Here’s a better test – casually show/explain your product or service to people. Do they say “Wow!”? If so, you may have a winner. Next tell them you have an extra one or can arrange for them to get the service. Key Point - Do they get their check book out right then? If not, it’s not as hot of a deal as you thought.
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