Ορολογία Μάρκετινγκ στα αγγλικά. (H)

H

Habitual buying behavior Consumer buying behavior in situations characterized by low consumer involvement and few significant perceived brand differences.

Handling objections The step in the selling process in which the salesperson seeks out, clarifies, and overcomes customer objections to buying.

Horizontal marketing system A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity.

Hybrid marketing channel Multichannel distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments.