Ορολογία Μάρκετινγκ στα αγγλικά. (G)

G

Gatekeepers People in the organization’s buying center who control the flow of information to others.

Gender segmentation Dividing a market into different groups based on sex.

General need description The stage in the business buying process in which the company describes the general characteris¬tics and quantity of a needed item.

Geographic segmentation Dividing a market into different geographical units such as nations, states, regions, counties, cities, or neighborhoods.

Global firm A firm that, by operating in more than one country, gains marketing, production, R&D, and financial advantages in its costs and reputation that are not available to purely domestic competitors.

Gross margin The difference between net sales and cost of goods sold.

Gross sales The total amount that a company charges during a given period of time for merchandise.

Growth-share matrix A portfolio-planning method that evaluates a company’s strategic business units in terms of their market growth rate and relative market share. SBUs are classified as stars, cash cows, question marks, or dogs.

Growth stage The product life-cycle stage in which a product’s sales start climbing quickly.