Ορολογία Μάρκετινγκ στα αγγλικά. (F)

F

Factory outlet Off-price retailing operation that is owned and operated by a manufacturer and that normally carries the manufacturer’s surplus, discontinued, or irregular goods.

Fads Fashions that enter quickly, are adopted with great zeal, peak early, and decline very fast.

Fashion A currently accepted or popular style in a given field.

Fixed costs Costs that do not vary with production or sales level.

Focus group interviewing Personal interviewing that involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization. The interviewer “focuses” the group discussion on important issues.

Follow-up The last step in the selling process in which the salesperson follows up after the sale to ensure customer satisfaction and repeat business.

Forecasting The art of estimating future demand by anticipating what buyers are likely to do under a given set of conditions.

Franchise A contractual association between a manufacturer, wholesaler, or service organization (a franchiser) and independent business people (franchisees) who buy the right to own and operate one or more units in the franchise system.

Franchise organization A contractual vertical marketing system in which a channel member, called a franchiser, links several stages in the production-distribution process.

Functional discount A price reduction offered by the seller to trade channel members who perform certain functions such as selling, storing, and record keeping.