Τετάρτη 6 Ιουνίου 2007

Κατά μέτωπο επίθεση στον ανταγωνιστή?

Μύθος Νο 2

Attack your competitors’ weakness with your marketing.

You must attack your competitors’ strengths. After all that’s why their clients buy from them. They overlook their weaknesses. You need to attack the weakest strength first. That’s what Jack-in-the-Box is presently trying to do to McDonalds & Burger King with the “we won’t make it until you order it”. Suggesting that by using heat lamps and microwaves the competitors’ fast food is inferior and not as fresh and tasty as Jack-in-the-Box’s.

MYSTERY SHOPPING, ΕΡΕΥΝΑ ΑΓΟΡΑΣ, MARKETING CONSULTING , ΔΑΝΕΙΑ ΕΠΙΧΕΙΡΗΣΕΩΝ, MARKETING PLAN