Παρασκευή 1 Μαΐου 2009

What is a Mystery Client

Mystery Client is a fun and exciting way to earn money while you shop or you use a service.

The more technical definition is: "evaluating a company's services providers from the Consumer’s perspective".

This means to anonymously shop or call the stores, acting as the "consumer", in order to observe and evaluate the quality of the services, the procedures, the employees’ behaviour, the merchandising and the quality of the products with the “consumer’s eye”

Since the Mystery Client is a tool created to evaluate performance, it can be used from all kind of Companies, and for different fields it can have different denominations such as: Mystery Shopper, Mystery Patient, Mystery Guest, Mystery Client, Mystery Call, Mystery Web, Mystery Public, and Mystery Inspector.

The Mystery Client activities could be done:

  • In person/on-site shops
  • Telephone shops
  • E-Commerce web site shops
  • Hidden video/audio recording
  • Full narrative shops (qualitative)
  • Checklist shops (quantitative)
Προτεινόμενος Συνεργάτης: http://www.marketingpower.gr/index1.html

MYSTERY SHOPPING, ΕΡΕΥΝΑ ΑΓΟΡΑΣ, MARKETING CONSULTING , ΔΑΝΕΙΑ ΕΠΙΧΕΙΡΗΣΕΩΝ, MARKETING PLAN