Πέμπτη 19 Ιουλίου 2007

Ορολογία Μάρκετινγκ στα αγγλικά. (Ν)

N

Need A state of felt deprivation.

Need recognition The first stage of the buyer decision process in which the consumer recognizes a problem or need.

New product A good, service, or idea that is perceived by some potential customers as new.

New-product development The development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts.

New task A business buying situation in which the buyer purchases a product or service for the first time.

Niche marketing Focusing on subsegments or niches with distinctive traits that may seek a special combination of benefits.

Nonpersonal communication channels Media that carry messages without personal contact or feedback, including major media, atmospheres, and events.

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