Τρίτη 14 Αυγούστου 2007

Ορολογία Μάρκετινγκ στα αγγλικά.

Q

Quality The totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.

Quantity discount A price reduction to buyers who buy large volumes.

Quota A limit on the amount of goods that an importing country will accept in certain product categories; it is designed to conserve on foreign exchange and to protect local industry and employment.

MYSTERY SHOPPING, ΕΡΕΥΝΑ ΑΓΟΡΑΣ, MARKETING CONSULTING , ΔΑΝΕΙΑ ΕΠΙΧΕΙΡΗΣΕΩΝ, MARKETING PLAN