TTarget costing Pricing that starts with an ideal selling price, then targets costs that will ensure that the price is met.
Target market A set of buyers sharing common needs or characteristics that the company decides to serve.
Tariff A tax levied by a government against certain imported products. Tariffs are designed to raise revenue or to protect domestic firms.
Team selling Using teams of people from sales, marketing, engineering, finance, technical support, and even upper management to service large, complex accounts.
Technological environment Forces that create new technologies, creating new product and market opportunities.
Telemarketing Using the telephone to sell directly to customers.
Territorial sales force structure A sales force organization that assigns each salesperson to an exclusive geographic territory in which that salesperson sells the company’s full line.
Test marketing The stage of new-product development in which the product and marketing program are tested in more realistic market settings.
Third-party logistics provider An independent logistics provider that performs any or all of the functions required to get its clients’ product to market.
Total costs The sum of the fixed and variable costs for any given level of production.
Total customer cost The total of all the monetary, time, energy, and psychic costs associated with a marketing offer.
Total market demand The total volume of a product or service that would be bought by a defined consumer group in a defined geographic area in a defined time period in a defined marketing environment under a defined level and mix of industry marketing effort.
Total quality management (TQM) Programs designed to constantly improve the quality of products, services, and marketing processes.
Transaction A trade of values between two parties.
