RReference prices Prices that buyers carry in their minds and refer to when they look at a given product.
Relationship marketing The process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders.
Retailer Business whose sales come primarily from retailing.
Retailing All activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.
Return on investment (ROI) A common measure of managerial effectiveness—the ratio of net profit to investment.
