U Undifferentiated marketing A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.
Uniform-delivered pricing A geographical pricing strategy in which the company charges the same price plus freight to all customers, regardless of their location.
Unsought product Consumer product that the consumer either does not know about or knows about but does not normally think of buying.
Users Members of the organization who will use the product or service; users often initiate the buying proposal and help define product specifications.
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