Ορολογία Μάρκετινγκ στα αγγλικά. (W)

W

Want The form taken by a human need as shaped by culture and individual personality.

Wheel of retailing concept A concept of retailing that states that new types of retailers usually begin as low-margin, low-price, low-status operations but later evolve into higher-priced, higher-service operations, eventually becoming like the conventional retailers they replaced.

Wholesaler A firm engaged primarily in wholesaling activity.

Wholesaling All activities involved in selling goods and services to those buying for resale or business use.

Word-of-mouth influence Personal communication about a product between target buyers and neighbors, friends, family members, and associates.

Workload approach An approach to setting sales force size in which the company groups accounts into different size classes and then determines how many salespeople are needed to call on them the desired number of times.